Brief:

When we think about sunglasses we think about style protection, but we never think about eyes and disease. Beamers are specialist sunglasses made for young kids by eye surgeons to prevent UV damage. The range extends into adults but the primary focus is children.

Solution:
Leaning into the fashion/lifestyle angle to re-position the brand as a way of life. Instead of having the brand appear as kiddish, we want to push Beamers to being the leading Brand for Eye protection. A brand that is proud to be worn by both kids and adults.